GSMA has named Nigeria’s mobile advertising technology platform Sliide Airtime the Most Innovative Mobile App at the 2017 edition of the most prestigious telecom awards in the world, Global Mobile (Glomo) Awards.
Sliide Airtime, Africa’s first lock screen content and mobile advertising delivery platform, is changing the way people interact with their phones by subsidising their airtime.
Launched in Nigeria last year, the app provides users with a new way of accessing content from their mobile devices, while simultaneously earning free airtime.
After entering information about their interests, users receive personalised content as soon as they wake their phone, including news and entertainment handpicked from local and international media sources as well as branded and sponsored content.
Sliide Airtime provides advertisers with a new and unique platform to reach consumers through their most prized and most frequently used device – the mobile.
Furthermore, it enables mobile network operators to benefit from shared advertising revenues, as well as increased user engagement and time spent online.
Sliide Airtime was shortlisted with drupe mobile for drupe; Reliance Jio Infocomm Limited for Jio4GVoice; Telefónica Investigación y Desarrollo for Drivies; and Turkcell for UpCall in the Most Innovative Mobile App category of the Awards.
At the event, which took place at the Mobile World Congress on February 27 – March 2, 2017 in Barcelona, Sliide Airtime was named winner of the category by the judges.
“Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week,” said Michael O’Hara, Chief Marketing Officer, GSMA.
He added, “The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry. We thank all of our entrants, judges, sponsors and partners for supporting the 2017 Glomo Awards.”