Bamba Group, a boutique African Data Collection Agency, has raised US$1.1 million (Kes. 110 million) from investors based in Silicon Valley, New York, Washington DC, Austin, London and Africa in its first seed investment round.
Launched in 2013, Bamba builds innovative solutions for rapidly gathering cost-effective and high-quality consumer insights from emerging markets that can be otherwise challenging to reach.
One of its innovative solutions is a unique tool that allows the building of highly targeted and responsive panels for data collection. This tool is used by clients operating in various sectors across the world.
Last year, the startup participated in US accelerator, Techstars, and secured US$250,000 from one of the ‘Lions’ on Lions’ Den, the Kenyan version of the BBC’s reality series, Dragons’ Den, for expansion across Africa.
The startup will now use this fresh funds to develop new innovative data collection solutions, support a larger number of clients, and expand its team and geographical reach.
“We are very proud to be investors in Bamba. Not only are [they] providing a very valuable analytics service, but they are also providing jobs in countries that really need them. This is one of those rare businesses that has a combination of a massive market opportunity and a real social impact. Their focus just couldn’t be better,” said Brett Hurt, founder of BazaarVoice and Data.world.