South African Internet TV service, ShowMax has announced it is expanding its global footprint with Poland being the first country to benefit from the move.
ShowMax Poland aims to solve three key consumer challenges, namely having access to local content so people don’t feel the need to resort to pirate sites, helping subscribers discover relevant new content, and having conveniently accessible, high-quality video free from the malware sometimes present on pirate sites.
As such, its content has been tailored specifically for Poland with a strong focus on local TV shows and movies. This is made possible through partnerships with the who is who in Poland’s vibrant TV and film production industry, and exclusive rights acquisition.
Popular local shows such as political satire Ucho Prezesa (Ear of the Chairman) and 2016 box office hits Pitbull and Planeta Singli will be available on the platform. More will added in due course.
“This is a big deal for us, especially coming just 18 months after we launched ShowMax. With more than seven million people paying for online video in Poland and an overall population of more than 38 million, this is an exciting market,” said John Kotsaftis, ShowMax CEO.
He added, “The key to success, however, is catering for local needs. To deliver on this and be close to the market, we chose to set up operations in Warsaw, headed up by a respected Polish pay-TV and internet TV pioneer. This team is aggressively developing a strong portfolio of local content including commissioning original productions.”
ShowMax Poland will be run by former Google executive Maciej Sojka. Its executive team also includes Grzegorz Esz as Head of Marketing (ex-UPC Polska and T-Mobile) and Jerzy Dzięgielewski as Head of Content (ex-HBO Central Europe).
The launch in Poland brings to more than 60 the number of countries where ShowMax is available.
Launched in 2015, Naspers-owned ShowMax has the largest video entertainment catalogue in Africa with over 20,000 episodes of hit TV shows and movies.
These countries access this humongous catalogue – which includes approximately fifteen thousand TV show episodes and movies, totaling almost ten thousand hours of viewing – for as low as US$ 7.99 per month for unlimited viewing.
ShowMax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. Its contents, both international and local, are delivered by leveraging relationships with major production studios from across the globe.