NicheStreem, a Cape Town-based music tech startup has been selected to participate in the world’s first peacetech accelerator program taking place in Washington D.C, United States.
Known as PeaceTech Accelerator, the program, an initiative of C5 Capital Limited, is aimed at scaling up companies and organisations creating technology for use in conflict zones, through mentorship and cloud computing.
Applications for the accelerator opened last year to startups and not for profits working in peacetech. The startups selected for the program have now been announced with South Africa’s NicheStreem making the cut.
NicheStreem specialises in building music streams for niche audiences in emerging markets. Its first niche music streaming service, known as Liedjie, launched in 2015.
The streaming service is aimed at fans of Afrikaans music, catering to the over 7 million Afrikaans speakers both locally and abroad who are underserved by mass market streaming service.
“We are delighted to welcome NicheStreem as part of our first cohort. We believe that music, the communities it fosters and the divides that it can bridge can help to bring about reconciliation in conflicted communities and regions. In this regard NicheStreem’s platform is an ideal peacetech solution and we welcome their participation in the program,” said Eva-Maria Dimitriadis, COO, C5 Accelerate.
As part of the accelerator, NicheStreem will go through an eight-week structured program of mentorship, divided into a series of sprints or tutorials that cover all aspects of scaling up. It will also receive $50K in AWS credit.
The accelerator will end with a Demo Day, where NicheStreem and the other participants will be given the opportunity to pitch their companies to potential investors. Thereafter, all the startups will enter a peer network for ongoing support and guidance.
The program, powered by Amazon Web Services (“AWS”) in partnership with PeaceTech Lab, will run from 3 April 2017 till the end of May at the U.S. Institute of Peace in the heart of Washington D.C.