Econet Media’s Kwesé TV and MTN Ghana have announced that the two will be entering into a partnership. The partnership will see Kwesé TV facilitate the delivery of video content to MTN’s mobile customers. Kwesé will make use of MTN’s 4G LTE network to provide premium entertainment and sports content without interruption, on their mobile devices.
Some of the programming available on Kwesé TV includes live action from the National Basketball Association, Brazilian Soccer and English premier league. Other sports leagues and entertainment programming from Revolt and VICELAND, are also accessible exclusively on Kwesé TV.
Asher Khan, the chief marketing officer from MTN Ghana, is optimistic: “We are excited to partner with Africa’s newest media company to give our subscribers the kind of rich and engaging video content they have been looking for on the largest mobile network in Ghana. This entertainment service is part of our efforts to deliver bold new digital solutions to our customers”.
On the other hand, Joseph Hundah, the president and CEO of Econet Media, revealed: “As a multi-platform media company our goal is to deliver our programming to viewers however and wherever they want it”.
“By partnering with MTN Ghana, we can together deliver a unique viewing experience through our premium programming and their network. We are focused on expanding the reach of our product across the continent and this is the first of a number of such agreements with Mobile network operators which will be announced in due course”, he also said.